Give your brand the protection it deserves

Business name registration in Australia doesn't mean that you own the name or are legally allowed to use it. Trade mark registration gives you legal rights to use your brand and the confidence to invest in the growth of your business.

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Who I help

I love working with new businesses, start-ups, creatives and growing businesses. As a registered Trade Marks Attorney in Australia and New Zealand, I help businesses get protected both here and overseas.


You are starting a business

The ideal time to start the trade marking process is before you invest in branding and build your website. If there is a problem with your chosen name then it's better to find out early.


It's time to level up

If business is going well and growing then now might be the right time to level up and get the legal side of your business sorted. I work with lots of business who are at this stage of their business journey.


Your business is growing

I also work with businesses that are expanding their product and service lines and who are looking for wider protection of their brand, either through multiple trade marks or overseas registration.

How it works...

It takes over 7 months to get a trade mark registered in Australia so it is good to start the process as early as you can.


We like to start the process with a telephone chat where we look at your business and work out the best strategy for protecting your brand. I then send you a quote for the services we discussed. If you are happy to move ahead then you make the first payment (we usually offer a payment plan) and I prepare your application and do the searches and checks to identify if there are any issues that could come up in the process. If I identify issues then we work out how we will address them, before your application is lodged. I then lodge your application and manage the process, keeping you updated along the way.

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What my clients are saying


Sarah Smith - Fan Friends

It was such an easy process working with Lisa!  I knew nothing about trademarks and she explained everything I needed to know and walked me through the choices I had.  If you're looking to get a trademark or need advice on how to proceed, I highly recommend Lisa!

Alana Kotzas - Rissman Property

Lisa was a dream to work with.  She provided prompt and accurate guidance which efficiently assistance us in successfully registering our logo’s.  She took care of the whole process from start to finish and we would not hesitate to recommend Lisa to anyone seeking assistance regarding trademark registration.  Thank you Lisa!

Arkin Mackay - Anticraft

We’ve now registered three trademarks with Lisa, and each time we’ve been so happy with the results. She’s explained anything we didn’t understand, kept us informed throughout each stage of the process and all of our applications have been accepted thanks to her thorough preparations. Will absolutely be calling her again when we have more trademarking needs!

Penny Adams - Seeasons of Life Counselling

I reached out to Lisa when I wanted to get a trademark for my counselling business. I looked into doing it myself but I found all the different classes confusing and a bit overwhelming. Lisa came highly recommended and I easily booked in an initial call with her to discuss. I am so glad I did as what I originally wanted to do wasn't possible due to the common name so I ended up trademarking my logo. Lisa communicated every step of the way and I valued her recommendations and felt secure in her experience. I highly recommend Lisa if you are wanting a trademark for your precious business. Thanks Lisa

Susie Garden - The Glow Protocol

This is the second time I’ve worked with Lisa on my trademarks and I can wholeheartedly recommend her services. I’ve always thought that you can best judge customer service when things don’t go to plan, and Lisa truly stepped up when my trademark was challenged by a big player. Lisa is a consummate professional and expert negotiator and this shone through during the process. She had my back and my best interests at heart with her advice and recommendations to me on how to proceed and we ended up with a Win:Win result (no pun intended!). She is a great communicator and I have no hesitation in recommending Lisa.

 Melissa Blight - Aster & Oak

I recently had the pleasure of working with Win Trade Marks to trade mark my company name, and I couldn't be happier with the service I received. Lisa, was an absolute pleasure to work with. She was incredibly knowledgeable, patient, and always available to answer any questions I had throughout the process. Her professionalism and attention to detail were second to none, and I felt confident in her abilities every step of the way. Thanks to Lisa, I now have peace of mind knowing that my brand is secure. I would highly recommend Win Trade Marks to anyone looking for a reliable and trustworthy trademark service.

Hugh Dinning - The Keeper

Your very important guidance and clarity on how best to trademark the brand and the correct category options to choose.
I also liked your technology, it was very user friendly. 

It was a great pleasure working with you and I always felt confident about the success because of your advice.

Eliza McCann - My Incredible Journals

You explained everything so clearly and didn't make me feel silly to ask too many questions! You walked us through the entire process and kept us in the loop with everything. 

I would highly recommend your service. You were wonderful to deal with, kept us up to date with the process and were always available to answer any questions we had. You have incredible expertise that can be easily translated to the lay person!

Renee Tilley - Paudha Healing

I was worried about the costs involved but having the initial phone call with you and you setting all the costs out up front really helped to reassure me.

The process was made so easy by having the online forms to complete. No need to physically go into an office or have lengthy phone calls.

Just wanted to thank you again for making the process so simple and stress free!

 Renee May - Lolly May

Lisa was so professional to deal with and took any second guessing away when it came to securing my trademark. She is a wealth of knowledge and so efficient at what she does. I highly recommend her services.


Nice to meet you!

Lisa Win is the principal attorney at Win Trade Marks. She is a registered Trade Marks Attorney in Australia and New Zealand and can assist business owners with their trade mark protection both here and overseas.

Lisa has had a varied career, including working in criminal prosecutions and launching, running and selling a successful online toy store. Lisa has a passion for business and her experience as a small business owner means she understands the challenges of small business better than most. She builds long term relationships with her clients so she had provide advice and direction as their businesses expand or change over time.  

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Featured blog posts

The biggest mistakes made by businesses lodging their own trade mark applications

Jump into any business Facebook group and you’ll find heaps of people who’ll tell you that it’s easy to do your own trade mark application. What they don’t tell you is that it’s also easy to muck it up (and they don’t tell you that because they don’t know the difference between an effective trade mark and a useless one).

Below is a list of the biggest mistakes I see from people who do their own trade mark applications. I hope this helps you to avoid making these mistakes too! 

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What to do before you apply for a trade mark

Lodging a trade mark application with IP Australia is a straight forward process and many people tackle this task themselves. Trade mark law is not straight forward, however, so unfortunately lots of people end up with registered trade marks that provide substandard protection or no protection at all. Many people run into problems that could have been avoided and their trade marks don’t get registered.

So, before you lodge your trade mark application there are a few questions you should answer:

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The Ins and Outs of Trade Marks with Lisa Win

Listen to my latest podcast interview with the amazing Suz Chadwick. Listen here:

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Win Trade Marks acknowledges the traditional custodians of the land on which Lisa lives and works, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this region. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.